Paola El Sitt, a renowned Dubai-based Lebanese influencer and entrepreneur, embodies the epitome of creativity and empowerment. Her unwavering commitment to elegance inspire others to elevate their own standards, embracing a lifestyle characterized by indulgence.
Client
Paola El Sitt
Founding Year
2024
Cuisine
Healthy Snacks
Category
F&B Brand
FMCG Brand
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Introducing Paola El Sitt
Paola’s journey as a leading figure in the fashion, beauty, and lifestyle industries is nothing short of inspirational. From her entrepreneurial ventures, including her signature fragrance line, to her latest endeavor, Joi by Paola, she underscores her unwavering dedication to innovation and excellence.
What We Did
⸺ Concept Creation
Worked with Paola to curate the culinary concept through customer behavior and market research.
⸺ Culinary Craftsmanship
Menu development, research & development, and recipe documentation by our team of international Chefs.
⸺ Brand Identity
Brand identity, creative direction, and brand packaging.
Sunblaze
Orange
#fa7c25
Amberglow
Orange
#f9a31a
Bubblelust
Pink
#fe95ce
Petal
Pink
#f8b8d0
⸺ Route to Market
Strategizing efficient and effective market entry plans, ensuring successful brand launch in UAE and KSA.
⸺ Operations Management
Ensuring smooth and accurate brand onboarding across major aggregators in the target cities and effecient operational processes across all brand activities to maintain high standards of quality and consistency.
⸺ Marketing & Advertising
Brand launching campaign online and offline to ensure brand awareness, conversion, and sales.
















