Paola El Sitt, a renowned Dubai-based Lebanese influencer and entrepreneur, embodies the epitome of creativity and empowerment. Her unwavering commitment to elegance inspire others to elevate their own standards, embracing a lifestyle characterized by indulgence.

Client

Paola El Sitt

Founding Year

2024

Cuisine

Healthy Snacks

Category

F&B Brand
FMCG Brand

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Introducing Paola El Sitt

Paola’s journey as a leading figure in the fashion, beauty, and lifestyle industries is nothing short of inspirational. From her entrepreneurial ventures, including her signature fragrance line, to her latest endeavor, Joi by Paola, she underscores her unwavering dedication to innovation and excellence. 

What We Did

⸺ Concept Creation

Worked with Paola to curate the culinary concept through customer behavior and market research.

⸺ Culinary Craftsmanship

Menu development, research & development, and recipe documentation by our team of international Chefs.

⸺ Brand Identity

Brand identity, creative direction, and brand packaging.

Sunblaze
Orange

#fa7c25

Amberglow
Orange

#f9a31a

Bubblelust
Pink

#fe95ce

Petal
Pink

#f8b8d0

⸺ Route to Market

Strategizing efficient and effective market entry plans, ensuring successful brand launch in UAE and KSA.

⸺ Operations Management

Ensuring smooth and accurate brand onboarding across major aggregators in the target cities and effecient operational processes across all brand activities to maintain high standards of quality and consistency.

⸺ Marketing & Advertising

Brand launching campaign online and offline to ensure brand awareness, conversion, and sales.