Hal's Burger offers a unique blend of quality, taste, and convenience, providing a gourmet dining experience rooted in Chef Hala Ayash's culinary expertise.

Client

Chef Hala Ayash

Founding Year

2024

Cuisine

Gourmet Burgers

Category

F&B Brand

Follow Hal’s Burger

Introducing Chef Hala

Saudi born and raised Chef Hala Ayash has inspired many aspiring cooks in the region and beyond to get into their kitchens and create fresh and delicious meals.

Chef Hala Ayash is not only a chef but also a cultural ambassador, using her culinary prowess to bridge cultures and bring people together through the universal language of food.

  • TV Presenter on MBC Group
  • Top Chef First Runner Up
  • Hala Bi Ramadan Show on Shahed

What We Did

⸺ Concept Creation

Worked with Chef Hala to curate the culinary concept through customer behavior and market research.

⸺ Culinary Craftsmanship

Menu development, research & development, and recipe documentation by our team of international Chefs, with the guidance of Chef Hala.

⸺ Brand Identity

Brand identity, creative direction, and brand packaging.

Veil
Black

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Crimson
Blue

#a50834

Mustard
Yellow

#f9d55c

Cloud
Greige

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⸺ Route to Market

Strategizing efficient and effective market entry plans, ensuring successful brand launch in UAE and KSA.

⸺ Operations Management

Ensuring smooth and accurate brand onboarding across major aggregators in the target cities and effecient operational processes across all brand activities to maintain high standards of quality and consistency.

⸺ Marketing & Advertising

Brand launching campaign online and offline to ensure brand awareness, conversion, and sales.